The Multichannel Success Podcast - from Prospero & The Multichannel Expert

Why you will fail without AI - Multichannel success podcast S3e5

This episode dives into the necessity of AI in retail and beyond with Co-founder of Snowplow Analytics, Alex Dean together with David & Mark from Prospero. Alex shares how they help brands understand customer behaviour through data. The discussion covers retail's growing data focus post-COVID, the importance of data teams, and the acceleration of AI adoption. Mark Pinkerton highlights the confusion around AI in retail, emphasizing the need for clarity in its application.
The hosts discuss the distinction between traditional algorithms and AI, with AI's potential to revolutionize personalized customer experiences and operational efficiency. The conversation also touches on AI's role in content creation, search, and merchandising, and the challenges retailers face in adapting to AI due to capability gaps and the brain drain. They conclude with advice on starting with AI, including playing with AI tools, assessing existing data, and seeking third-party assistance.
 
 

Efficiency is your new superpower & it’s not just about growth Multichannel Success podcast S3e6

In this episode, we dove into why efficiency is becoming the new superpower for retailers. We had the pleasure of chatting with James Brooke, CEO of SWEFT, David Kohn, a regular contributor, and Michael Robinson, Chief Product Officer at SWEFT together with Mark Pinkerton from Prospero. They shared insights on the challenges retailers face post-pandemic, the need for profitable growth, and the crucial role of technology in improving efficiency. We also discussed how e-commerce integration, reducing time to market, and managing product information are key to staying competitive.
Plus, we touched on the importance of company culture and employee experience in driving efficiency. The future of retail efficiency looks to be a blend of AI augmentation and a more interconnected, transparent organization that focuses on value-added activities.
 

Why Agile is dead - Multichannel podcast S3e7

In this episode, David Kohn from the multichannel expert, David Worby, and Mark Pinkerton of Prospero engage in a lively discussion about Agile methodology, its relevance in eCommerce, and whether it's on its last legs. They delve into the Agile mindset, the challenges of defining project visions and endpoints, and the balance between Agile's iterative nature and the need for budgetary control. They also explore the impact of Agile on various stakeholders within a multi-channel retail environment, the role of external resources, and the importance of organizational stability. The conversation concludes with insights on how Agile principles can be selectively adopted to improve project efficiency, even if a full Agile transformation isn't on the cards.

Optimising Digital & Physical - The Multichannel Success Podcast S2E6 - with Paul McDermott from Matalan

What do we mean by Multichannel and how should retailers optimise physical and retail for success?
This episode features Mark Pinkerton from Prospero, David Kohn from the Mulitchannel Expert and Paul McDermott from Matalan.
www.prosperocommerce.com
https://www.prosperocommerce.com/podcast-transcript-s2e6-multichannel-sychronising-digital-and-physical
 
 

HR the Digital Challenge - The Multichannel Success podcast S2E5 with James Minter from Harrington Tame

S2E5 - In this episode, we discuss HR - the Digital Challenge with James Minter from Harrington Tame.
David Kohn from the Multichannel Expert and Mark Pinkerton from Prospero discuss the issues with James Minter from Harrington Tame.
We dove into what 'digital' really means for us—hint: it's all about the customer—and how the game has changed from performance to brand marketing. We tackled the big issues retailers face, like specialization and balancing in-house and agency teams.  Catch you next time for more insights!
transcript is here: https://www.prosperocommerce.com/podcast-transcript-s2e5-hr-and-the-digital-challenge
Find out more about us - www.prosperocommerce.com
 

Improving Culture & Process - The Multichannel Success Podcast S2E4

S2E4 - In this episode, we discuss Digital Culture and Process and how to improve it.
Join us as David Kohn from The Mulitchannel Expert and  David Worby, unpack the fusion of digital culture and process in today's biz landscape on the Multi-Channel Success Podcast. How culture should be inculcated into daily routines.
transcript is here: https://www.prosperocommerce.com/podcast-transcript-s2e4-culture-and-process
Find out more about us - www.prosperocommerce.com
 

Understanding Headless Commerce - The Multichannel Success Podcast S2E3 with Vikram Saxena from Better Commerce

S2E3 - Headless eCommerce
In today's podcast, we're unpacking the game-changer in eCommerce: headless commerce. Imagine your business agile like never before, with a back-end that powers up every device and platform your customers use. David Worby and Vikram Saxena explain how ditching the one-size-fits-all approach for a modular system can revolutionize your customer experience. Forget the hassle of plugins and the limits of platforms like Shopify; headless is where flexibility meets future-proofing. Whether you're a small startup or a booming business, it's time to consider if headless commerce can elevate your brand and streamline your operations. Tune in as we dive deep into this tech trend that's reshaping digital retail!
transcript is here: https://www.prosperocommerce.com/podcast-transcript-s2e3-headless-commerce
Find out more about us - www.prosperocommerce.com

Better Digital Strategy & Planning - The Multichannel Success podcast S2E2

S2E2 - Digital Strategy & Planning 
It's David Worby on the mic with Mark Pinkerton, and we're unpacking digital strategy in this week's MultiChannel Success Podcast. We discuss why it's more than just marketing—it's your business's game plan for the digital world, aligning with your big-picture goals. We're talking the need for everyone to chip in, not just follow the leader, and why clear KPIs and agile methods matter. Whether you're building a strategy from scratch or refining an existing one, we've got insights galore. Tune in, join the conversation, and let's navigate this digital journey together. Catch you next time!
transcript is here: https://www.prosperocommerce.com/podcast-transcript-s2e2-strategy-and-planning
Find out more about us - www.prosperocommerce.com

Black Friday - what did consumers think?

Results from the Prospero annual survey discussed by Mark Pinkerton and David Worby from Prospero with David Kohn from The Multichannel Expert.
Is the lustre of Black Friday rubbing off?
Listen to hear what our survey says. 
Blog post is here: https://www.prosperocommerce.com/our-annual-black-friday-research-trust-is-declining-but-multichannel-is-back-in-favour
Find out more about us at: https://www.prosperocommerce.com
Full survey results are here: Black Friday 2023 survey results
 
 

Lowering the costs of returns - The Multichannel Success Podcast S2E1- with Peter Hietala from Easycom

S2E1 - Lowering the cost of returns. 
Join us on the Multi-Channel Success Podcast as we dive into reducing return costs with EasyCom's founder, Peter Hietala. Discover innovative strategies for retailers!" For some retailers, returns in some categories can run at 70%.
 
David Worby & Mark Pinkerton from Prospero lead the conversation.
Transcript is here: https://www.prosperocommerce.com/podcast-transcript-s2e1-lowering-the-costs-of-returns-copy
Found out more about us here: www.prosperocommerce.com www.themultichannelexpert.com