Why you will fail without AI - Multichannel success podcast S3e5

This episode dives into the necessity of AI in retail and beyond with Co-founder of Snowplow Analytics, Alex Dean together with David & Mark from Prospero. Alex shares how they help brands understand customer behaviour through data. The discussion covers retail's growing data focus post-COVID, the importance of data teams, and the acceleration of AI adoption. Mark Pinkerton highlights the confusion around AI in retail, emphasizing the need for clarity in its application.

The hosts discuss the distinction between traditional algorithms and AI, with AI's potential to revolutionize personalized customer experiences and operational efficiency. The conversation also touches on AI's role in content creation, search, and merchandising, and the challenges retailers face in adapting to AI due to capability gaps and the brain drain. They conclude with advice on starting with AI, including playing with AI tools, assessing existing data, and seeking third-party assistance.