Black Friday - what did consumers think?

Results from the Prospero annual survey discussed by Mark Pinkerton and David Worby from Prospero with David Kohn from The Multichannel Expert.

Is the lustre of Black Friday rubbing off?

Listen to hear what our survey says. 

Blog post is here: https://www.prosperocommerce.com/our-annual-black-friday-research-trust-is-declining-but-multichannel-is-back-in-favour

Find out more about us at: https://www.prosperocommerce.com

Full survey results are here: Black Friday 2023 survey results